What makes an event truly unforgettable? Is it the jaw-dropping decor, the perfectly chilled champagne, or the DJ who somehow reads the room like a psychic? Sure, those things help, but let’s be real—the best gatherings aren’t just about the bells and whistles. They’re about intention, connection, and a little bit of magic (the metaphorical kind…unless you’re actually hiring a magician, in which case, excellent choice). That is why we call ourselves design-forward event planners - we bring a holistic view of event design to every celebration.
As a New England-based event planner with a knack for turning celebrations into immersive experiences, I believe every event should tell a story—one that lingers long after the last guest stumbles off the dance floor. Among many other things, I am deeply inspired by Priya Parker’s The Art of Gathering, which urges readers to uncover the intention behind any gathering. Whether you're planning a thematic wedding, an intimate holiday party, or an epic inaugural fundraising Gala, I help my clients craft events that aren’t just stunning, but downright unforgettable. Here are a few ways you can infuse your gathering with purpose and a dash of confetti:
Start with a Clear Purpose
Before you get lost in a Pinterest rabbit hole, ask yourself: How do I want to feel/want my guests to feel at this event? The best events don’t just happen—they have a heartbeat, a reason for existing beyond “because that's how it's always done.” Do you want your wedding to reflect your adventurous mountain-top engagement? Do you want to raise a million dollars to fund a new building project? Is your holiday party an excuse to get your favorite people tipsy on mulled cider while wearing ridiculous sweaters? (No judgment—we’re here for it.) Define your vision early, and every detail will start falling into place.
Curate the Guest Experience
A killer gathering isn’t just about stuffing people into a room—it’s about making them feel like they belong there. Think beyond the surface: How do you want guests to feel? Delighted? Motivated? Like they just stepped into the best dance party of their lives? For weddings, this could mean an unplugged ceremony where guests actually watch you say “I do” instead of watching through their phone screens. For a holiday party, it might be a cheeky game or a storytelling moment. For a milestone birthday, maybe a menu that takes guests on a delicious trip down memory lane. The goal? Make every moment feel like a moment.
Entertainment: The Secret Sauce of Atmosphere
Entertainment isn’t just a nice-to-have—it’s a game changer. The right entertainment can completely transform the energy of a space, setting the tone for the entire event. Picture a live jazz trio serenading guests as they sip cocktails, a roaming fire dancer pulling off mind-blowing feats, or a fabulously dressed aerial dancer suspended from the rafters. Want to create an intimate, cozy vibe? Try an acoustic singer-songwriter or a spoken word artist who brings the room to a hush. Want to turn the night into an all-out party? A high-energy band or DJ who can read the crowd is the way to go. The key is to choose entertainment that complements your event’s purpose and adds an unexpected layer of delight.
Elevate Event Design Beyond the Expected
Yes, we love gorgeous decor, dramatic tablescapes, and all things maximalist (more florals? Always!). But the most unforgettable events balance aesthetics with depth. Ask yourself WHY you want blue hydrangeas at your wedding - is it because your grandmother used to cut them from her garden and put them on her kitchen table? Maybe you don't actually like hydrangeas after all when you dig deep, and it's more about the meaning behind them. What options does that discovery open up now?
Do you dread being the center pf attention at your wedding, or maybe the idea of a formal sit down dinner just doesn't sit right with you. That's a signal to shake things up and follow your heart - it is YOUR big day after all. YOU can choose to rewrite the rules and WE know all the tips and tricks to make it run flawlessly. When beauty meets meaning, that’s when the magic happens. We love creating that WOW moment for our guests!
Craft a Celebration That Lasts
The best events don’t fade into the background like another Tuesday night—they live on in epic group chats, hilarious inside jokes, and guests texting you months later saying, “I’m still thinking about that night.” When you design with intention, your gathering becomes more than just a party—it becomes a core memory. If you’re ready to throw an event that’s as meaningful as it is fabulous, let’s make some magic together. I promise—it’ll be unforgettable (and yes, there will be champagne).
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